MEDIA houses should take advantage of the stimulus packages to help their businesses transition the Covid-19 era, Information and Broadcasting Services Minister Dora Siliya has said.
Ms. Siliya said Government was aware that all businesses were suffering the adverse effects of Covid-19 and that media houses have not been spared.
She said media organisations should start thinking of themselves as business entities and come up with innovations on how to survive the decline of revenue incurred.
The minister said this when a delegation from Free Press Initiative Zambia called on her
in Lusaka yesterday to present findings of a survey which was conducted on the impact of Covid-19 on media houses in the country.
And Free Press Initiative Zambia Founder Joan Chirwa said findings of the survey indicate that challenges faced by media houses are similar in both public and private institutions.
Ms. Chirwa explained that most media houses are facing revenue decline and that Government should consider suspending some taxes to help the media houses meet operational costs.
She said the newspaper industry has been the hardest hit with low sales.