Local News

ZAMBIAN BREWERIES PLC BACKS PROUDLY ZAMBIAN CAMPAIGN

By NIZA NAYAME

Zambian Breweries PLC has backed the Zambia Association of Manufacturers (ZAM) ‘Proudly Zambian’ campaign aimed at enhancing competitiveness of locally produced goods in domestic, regional and global markets.

In a statement released by Zambian Breweries Corporate Affairs Director Ezekiel Sekele urged Zambians to support local businesses and buy local products.

“We must ask every Zambian to make a conscious decision to buy local goods, our message must be that wherever you may be in the country, be proudly Zambian. Wear local, travel local, eat local, watch local content, read local authors, support local music and use local raw materials in your businesses. Proudly Zambian must move beyond being a campaign,” said Mr Sekele.

The proudly Zambian Campaign seeks to promote standardization and consumption of Zambian goods and services.

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