By BUUMBA CHIMBULU
Atlas Mara’s digital platform called Tenga has hit over one million registered users following the campaign which has been running since 2018, thereby increasing usage of the digital channels.
The over one million Tenga users represent the increasing appetite for customers to adopt usage of digital platforms, according to the Atlas Mara Zambia Chief Executive Officer, James Koni.
Mr Koni said through the campaign called ‘Three Houses, Three Ways to Win’ the bank was contributing towards making housing a reality to Zambians.
He emphasied that the bank was cognisant of the housing policy agenda under sustainable development goals to have adequate housing as one of the basic requirements that were cardinal to the Zambian people.
“The bank increased usage of digital channels and the number of customers has exceeded one million registered users on the Tenga platform.
“We experienced an overwhelming response from customers throughout the campaign from across the country with over 250,000 customers participating in the competition since it was launched,” he said yesterday during the handover of the two last houses under the campaign.
At Atlas Mara bank, he said, the focus was not only to deliver its various initiatives and partnership which called for involvement from all sectors through coordinated approach to improve the well- being of its customers.
And the banks’ partners for the campaign, Lafarge Zambia Commercial Director, Chooye Hamusankwa, said the company had been able to sell over 15,000 tonnes of cement through the campaign.
Mr Hamusankwa explained that this partnership had helped to strengthen business ties between Lafarge Zambia and Atlas Mara bank.
Lafarge, he said, was proud to be the first player in the industry to provide such an initiative.
“Since we partnered with Atlas Mara and Thebe Investments, I am pleased to announce that Lafarge has sold over 15,000 tonnes of cement through our Last-Mile delivery platform.
“We have reached over 2,200 customers and gained over 70 percent repeat customers, while maintaining our promise of delivery cement in under 120 minutes across five towns,” Mr Hamusankwa said.
He emphasised that the campaign had been a way of thanking customers for their loyalty.
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