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ATLAS MARA ENHANCES DIGITAL PLATFORMS

By BUUMBA CHIMBULU

ATLAS Mara Bank has rolled out the Visa Infinite and Visa Platinum Cards in an effort to enhance digital payment platforms.

This is part of the card ctrategy aimed at driving cash displacement especially during the pandemic, says Atlas Mara Bank Head of Retail and Digital Banking, Teza Ngulube.

Mr Ngulube said in the last 12 months the transactions done on the Atlas Mara cards had grown exponentially by 21 percent in terms of the number of transactions and 33 percent in terms of value.

“Despite the significant challenges we have all experienced with the Covid-19 pandemic, am pleased to announce that Atlas Mara Bank has continuously put customers’ needs first and this is evident from the various new products and services we have introduced as Atlas Mara Bank in the recent years,” he said in a statement.

Mr Ngulibe said the bank had also enabled the contactless technology on the Gold, Platinum and Infinite Cards.

“Contactless payments are not only easy and fast to use, they are also safe and highly secure. There is growing demand to utilise contactless payments to increase checkout speed and minimize physical interaction at the point of sale, especially in the Covid-19 era” he said

Mr Ngulube indicated that this milestone was consistent with the global trend that could be seen in the card and payments industry as part of product enhancements.

At Atlas Mara, he said, the bank valued customers and recognised that their satisfaction was the reason it existed.

Mr Ngulube also announced that in an effort to continue the push for cashless transactions especially during the Covid-19 pandemic, the bank had launched the Atlas Mara Cashback Rewards programme.

He explained that this Programme was aimed at rewarding customers for using the Atlas Mara Debit cards for purchases at Point of Sale and e-commerce merchants.

This initiative, he said, was aimed at driving card utilisation while safeguarding our customers from the risk of using cash, he emphasised.

“One of our goals as Atlas Mara Bank is to recognise the immense opportunities the digital revolution offers and the impact it has on the day to day transactions as our customers use our products and services,” Mr Ngulube said.

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