ZAMBIAN FILM INDUSTRY GETS PAT ON BACK

Tue, 19 Sep 2017 14:56:34 +0000

By Kalobwe Bwalya

THE Zambian film industry has been praised for its efforts in promoting and preserving African culture, Zambia’s High Commissioner to South Africa Emmanuel Mwamba has said.

Mr Mwamba said he was proud that the Zambian and African film industries were promoting African tradition through productions which majority of the people easily related to.

Mr Mwamba said the promotion of culture through African films had given competition to global entertainment giants especially that many Africans now embraced local content.

He was speaking at the Zambian chancery in Pretoria, South Africa when a group of Fine Art performers from different African countries led by Nigerian’s comedian John Okafor, popularly known as Mr Ibu paid a courtesy call on him.

He said, Zambia was excited that the African film industry was now promoting local content in bid to preserve African culture.

He also encouraged the delegation to visit the Victoria Falls once they visited Zambia.

Mr Mwamba said this in response to Mr “Ibu” who had admired a pictorial depiction of the Victoria Falls, but did not know where it was found