Lusaka firm launches ‘buy local’ campaign

Wed, 17 May 2017 10:44:13 +0000

By AARON CHIYANZO

TRADE Kings Zambia has launched a “buy local” campaign to boost local business using its locally manufactured products to grow the regional economy, says Trade Kings media manager James Songwe.

Mr Songwe said that Trade Kings Group had launched its flagship product Boom Bubble Plus campaign for 2017 which is set to ignite patriotism among Zambians.

He explained that the campaign, dubbed ‘‘Buy Zambian for Zambia’’ had been created to promote unity and peace among Zambians while igniting the spirit of patriotism for Zambians to embrace Zambian- made products.

“In line with President Edgar Lungu’s call on Zambians to embrace local goods and services during his recent State of the Nation address, the campaign is spearheaded by a television advert airing on all major broadcasters countrywide,” he said.

Mr Songwe said that the campaign featured messages in seven Zambian languages among them Bemba, Kaonde, Lozi, Namwanga, Nyanja, Tonga as well as English to reinforce the key theme of unity in diversity.

He pointed out that the campaign also encompassed an anthem presented in Zambia’s major languages promoting peace, unity and harmony.

Mr Songwe said that the campaign showed the diversity and beauty of Zambia as presented in Zambia’s various geographical locations.

“As has traditionally been the case since 2012 when Trade Kings used AFCON winning coach Herve Renard to take the iconic brand to the next level, Trade Kings this year has gone further to promote national and local relevance of buying local products, not just Boom, but all products Zambian” he said.

Mr Songwe reiterated that nothing made Trade Kings prouder than something that truly called a Zambian made product.

“Having been in Zambia for over 20 years, the Boom product has gone from strength to strength, from a paste that took the Zambian market by storm to a powder than competes and surpasses some of the best international brands,” he said.

Mr Songwe said that consumers needed frequent and convincing reminders of the benefits of buying locally made products in order to make the campaign work.

“Local jobs are created and sustained, the local community and economy are strengthened and the quality of life is improved,” Mr Songwe said.